Imagine Dil Se No 1 Channel in the UK

Imagine Dil Se has toppled Star Plus from pole position in the UK, according to official data from BARB for week ending Sunday 27th February.

Imagine Dil Se now holds the title as the UK's most watched Asian entertainment channel with a weekly reach of 912,000, whereas Star Plus had to settle for 771,000.

Star has hailed its two BARB rated channels as the number one in their respective genres since joining the measuring body late last year. Even though, Star Gold remains the most watched Asian movies channel, Star Plus is facing stiff competition from free-to-air broadcaster Imagine Dil Se.

Zing had a surge in its viewership on the back of its nightly ICC Cricket World Cup Highlights coverage. The channel touched a high of 558,000.

Star Gold went down slightly to 471,000 and Sunrise TV too saw a significant drop to 346,000.

Related links: Imagine Dil Se outperforms rivals in UK ratings

Editor: Raj Baddhan Source: BARB

Shaadi 3 Crore Ki

Imagine Presents

SHAADI 3 CRORE KI

A REAL, BIG FAT INDIAN WEDDING!

For the first time on TV, viewers get to follow this lucky couple and their families and gawk at a wedding spectacle never seen before

Expected launch date – 7th March
On air- 4 weeks , Mon-Thu

Chandragupta Maurya

The biographical saga depicting the life and times of the greatest emperor India has ever known - Chandragupta Maurya

A magnum opus costume drama will be a unique and differentiated offering in the current GEC space

Slot: Sat - Sun

Launch Date : March 26th

Beend Banoonga …Ghodi Chadhoonga

Sarika is a young girl who wants to complete her education and become a Doctor. She lands up getting married to Vinay, who belongs to a conservative less-educated family where women are not allowed to pursue education after marriage.

Expected launch date : 11th April

Slot - Mon-Thu

Looteri Dulhan

Looteri Dulhan’ is a unique story, inspired from true incidents, based in small town Haryana.
Krishna, belongs to a family of thugs, who marry her off to gullible men and then flee with their valuables soon after the wedding.

Things change when she lands up marrying Abhishek but falls in love with him. However this time round, it’s Kirhsna who is in for a rude shock!

Expected launch date: 11th April 2011

Slot: Mon-Thu

Clash of the Khan’s and Khanna’s now on television with Meethi Chhoorii No. 1

You might have always heard of a battle for supremacy amongst the Khan clan in bollywood… but have you ever heard about the same happening on the small screen? Well! A source tells us that on NDTV Imagine’s Meethi Chhoorii, our otherwise saree clad TV bahus Rakshanda Khan and Ragini Khanna apparently got into a huge cat-fight and that too over a mere surname. Rakshanda apparently referred to herself as ‘Queen Khan’ to which Ragini Khanna tried to outsmart her and curtly replied “If you say that, then I should be called Queen Khanna as I have the additional alphabets N A to my surname.” Not one to sit quietly and be insulted, Rakshanda snidely remarked “There are only two people who rule in this industry… the Khan’s and the Kapoors.” Rakshandas ‘muh-todh’ jawab was enough to keep Ragini’s mouth shut and leave her fuming. What did the other six girls do? They thought it best to stay away from Rakshanda and merely smirked while the incident occurred. Well Ragini! We wonder if you have heard the saying “It’s better to be safe than be sorry.” And Rakshanda we are sure that nobody would mess with you in future. We must say that you are indeed a Meethi Chhoorii!

8 glamorous Mumbai girls…one real village in Punjab…and a mind blowing reality show!

Mumbai, Thursday, April 15, 2010: Over the last year, Imagine has managed to shake up the reality TV space with its unique and path breaking reality shows like Swayamvar Season 1 & 2, Pati Patni aur Woh and Raaz Pichhle Janam ka. And now, Imagine presents another unique slice of 'real life' with its fun filled new reality show DESI GIRL. Two opposing world’s will collide as 8 Mumbai-bred, glamorous divas are transplanted into a real life village in Punjab, in the battle to be crowned the ultimate DESI GIRL. Not only will these divas have to adapt to village life but they will also have to compete with one another to win the hearts of the villagers. The villagers will ultimately decide which one of these city girls has it in her to be like them and win the title of Desi Girl.

The 8 glamorous faces are - Sambhavna Seth, Kashmera Shah, Roshni Chopra, Monica Bedi, Anmol Singh, Rucha Gujarati, Ishitta Arun & Aushima Sawhney.

The girls will stay with families from the village in their houses. In turn, each of the girls will undertake everyday tasks of the villagers such as milking cows, making cow dung cakes, cleaning the house, cooking food for the family and much more. The divas will need to prove the villagers that they are not just glamour and style but also have the ability to live and thrive in the ‘real’ India - that they have it in them to be a true Desi Girl.

Commenting on Imagine’s latest new show, Shailja Kejriwal – EVP Content, Imagine said, “This is the real deal! It's a show that takes you back to your roots, tapping into the traditions of rural life that exist even today! DESI GIRL will put these girls in situations they would have never faced before. It will be a test of their inner strength, patience, drive to succeed and above all else their never say die attitude. It promises to provide hugely enjoyable moments for television audiences!"

This one-of-its-kind concept is co-produced by BBC Worldwide Productions India, marking their second innings with Imagine after the stupendous success of Pati Patni Aur Woh.

Myleeta Aga, General Manager and Creative Head, BBC Worldwide Productions India adds, “DESI GIRL further strengthens our association with Imagine.

Following on from the immense success of Pati, Patni aur Woh, we look forward to building audience loyalty to our creative partnership and bringing innovative content to the market."

Which one of these provocative city-divas will be able to adapt to the life in the village and be crowned DESI GIRL? Stay tuned as DESI GIRL premieres soon this summer only on Imagine!